Guided Financial
Designed and built a new website, with SEO baked in from day one.
Developer · Architect · Technical lead · SEO
I’ll look after your tech — and actually explain it.
I’m Alan, a full-stack developer and technical lead. I build websites, custom software and SEO for small and growing businesses — and talk to you in plain English, not jargon.
Email me about your project
I reply within a working day
You deal with One person. Start to finish.
Previously built for
- Handshake
- Newsquest
+ dozens of UK small businesses
What I do
Everything your business needs online, handled by one person who gets it.
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Websites
Fast, good-looking sites that are easy to update and built to be found.
From £1,500
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Custom software & CRMs
Booking systems, portals and CRMs that fit how you actually work.
From £3,000
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SEO
Technical SEO and ongoing improvements, explained in plain English.
From £750 / month
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Website audit
A written health check of your site’s SEO, speed, accessibility and usability.
£750
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Technical consultancy
Honest advice on systems, suppliers and what to do next.
From £500 / day
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Fractional CTO / tech lead
A senior technical head on your side, without a full-time hire.
From £1,500 / month
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Cloud & hosting
Azure, AWS or Google Cloud set up properly — secure and sensibly priced.
From £500
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Ongoing maintenance
Hosting, updates and monitoring, with changes booked in half-day blocks.
From £25 / month
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Not sure what you need?
Tell me the problem
Recent work
A few businesses I’ve helped
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PerformOS
Website, software development and ongoing technical consultancy.
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Pinder Aquatic Physio
A bespoke CRM built around how the practice actually works day to day.
Why work with me
Big-tech experience. Small-business manner.
I’ve built systems for companies like Google and Handshake. Now I bring that standard to businesses who’d rather not think about tech at all.
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You talk to me, not an account manager
The person you speak to is the person doing the work. No hand-offs, no chasing.
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Plain English, always
Options, costs and trade-offs explained clearly, so you can decide with confidence.
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Built to last
Solid, well-documented work that won’t fall over — or lock you in — a year from now.
What clients say
“Fantastic service, from start to finish! Alan delivered brilliant results and I can’t recommend him highly enough.”